What is Pitch for the Purse?

You might need $1M to grow your business, or $150,000. What matters is that you want to grow your business, and need help to craft your pitch. That’s where we come in. FWE has designed Pitch for the Purse to address a key concern facing women entrepreneurs…access to capital. The program is divided into four sections designed to educate and mentor every step of the way: Pitch Training, Semi-Finals, Mentorship + Pitch Finale. This program is open to women entrepreneurs in Canada, excluding Quebec.

Applications for Pitch for the Purse 2019 open July 15, 2019! Stay tuned.


Congratulations to the past Pitch for the Purse Winners!

2016/17 | Tara Bosch | SmartSweets

2017/18 | Nicole Smith | Flytographer

2018/19 | Sonia Strobel | Skipper Otto’s Community Supported Fishery


July 15, 2019

Applications Open

Sep 20, 2019

Applications Close

Oct 2019

Educational Offering

Oct 2019

Semi-Finalists Announced

Nov 2019

Semi-Finals Pitch Event

Nov 2019

Finalists Announced

Feb 2020

Pitch for the Purse Finale



All Participants Receive:

  • Online educational offering on raising capital

  • Opportunity to pitch at a mini-pitch session for feedback


Semi-Finalists Receive:

  • Pitch coaching from an industry professional

  • Opportunity to pitch live at the Semi-Finals Pitch event in Vancouver or Toronto


Finalists Receive:

  • Pitch coaching from an industry professional

  • One-on-one mentorship from a leader in the finance industry

  • Opportunity to pitch live at the FWE Gala in front of audience and expert judges


Winner Receives:

$25,000 cash prize!


Application Information

Applications open July 15, 2019. Register your interest below to be one of the first to know about the Pitch for the Purse program!


Who can apply to this program? . . .

This program is open to women entrepreneurs across Canada excluding Quebec, due to Quebec Gaming Commission regulations

What goes in my 30 second pitch video? . . .

Here are the three things you’ll need to cover:

  1. Tell us about who you are, what your company is, and what you do.
  2. What problem do you solve and how is it different from the competition?
  3. How much/what are you pitching for and what will you do with it?

Don’t worry about the quality of your video – all we are looking for is your pitch!

When will I be contacted about my application form and video? . . .

A FWE team member will contact you by email or phone between September 27-30, 2019 with results of your application.

When do applications close? . . .

11:59 PM PST on September 20, 2019

Questions? We’re here to help! Please email Erika Thomas, Program Manager, erika@fwe.ca or call the office at +1 604-682-8115.